A.J. Gordon – Running a 3rd Generation Family Business – Ep. 34

A.J. Gordon runs Gordon Aluminum in Schofield, WI, a company that was founded by his grandfather, passed to A.J.’s father, and eventually to A.J. himself. The company has a fascinating story told in great detail that includes machines breaking down, closing business lines, multiple recessions, and a lightning strike that set fire to their offices and burned their computers and data, forcing them to start from scratch. 

This is a story about a company and family’s will to survive, rebuild, flourish, and constantly improve. We also talk about lessons passed down to A.J. by his father and grandfather, what he’s teaching his kids from his experience, and the stress and excitement in running a company with a storied history. Please enjoy our conversation. 

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